Apple Inc. (NASDAQ:AAPL) is likely to introduce its first OLED MacBook Pro model in 2026.
What Happened: Omdia, a prominent tech analyst, has suggested that Apple’s first OLED MacBook Pro models are “highly likely” to be launched in 2026. The report, which forecasts an increase in the demand for OLED screens in the laptop market, reported MacRumors.
The demand for OLED displays in mobile PCs is estimated to grow at a compounded annual growth rate (CAGR) of 37% from 2023 to 2031. This surge reflects the trend of many brands increasingly integrating OLED panels into their premium notebooks and tablets.
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The report also notes Apple’s recent launch of the first OLED iPads, which is expected to prompt competitors to hasten the adoption of this technology in their own tablets.
Ricky Park, Senior Principal Analyst at Omdia’s Display research practice, stated, “Apple is highly likely to incorporate OLED into its MacBook Pro models as early as 2026. This move could spark a significant surge in OLED demand within the notebook market, potentially reaching over 60 million units by 2031.”
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It was previously reported that Samsung is set to be the exclusive supplier of an OLED screen for a 13-inch MacBook Air, with a more advanced version expected to be used in the MacBook Pro.
A supply-chain report suggests that a 13-inch OLED MacBook Air is now in development, with Samsung Display set to be the exclusive supplier.
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Why It Matters: The introduction of OLED MacBook Pro models in 2026 could be a significant development for Apple, especially in light of its recent efforts to revamp its Mac lineup.
Earlier in 2024, the company unveiled a new MacBook Air with an M3 chip and dual display support, and then in April, Apple was reported to be in an AI arms race to revamp its lagging Mac sales. The addition of OLED technology to its MacBook Pro models could further solidify Apple’s position in the laptop market.
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
Photo courtesy: Apple
