It’s a technology move made for users – Intel’s battery life engineering standard puts performance right on the sticker.
It’s a common question that Intel wants to help answer: How much battery power does my device have?
Intel’s Project Athena is aiming to verify the charging life of laptops with labeling that shows real battery power.
An applied label, “engineered for mobile performance,” will ensure nine hours of battery life, sleep reactivation of under two seconds, and high-performance capability without connection to a power outlet.
A Force in the Market
All of this, according to The Verge today, has Intel poised to broaden its market appeal. According to Intel staff, as reported, Intel engineers have tested this technology and prepared for its release.
The Intel company made its bones as a chip processor, first with high-powered CPUs, then with multi-core designs. It’s a common sticker on laptops to begin with. And now with additional labeling, Intel is making a branding play to become synonymous with longevity for user devices.
Possible Headwinds for Intel
There’s an argument making the rounds that perhaps Intel is embarking on this project and others under duress as AMD’s Epyc chip with its 64 processing cores claims to outperform Intel’s higher cost chip.
Delays on the Intel Ice Lake mobile CPUs have been widely reported, also leading investors to view INTC with a carefully appraising eye. John Martindale at Digital Trends makes a case for Intel’s need to delay a 10nm chip until 2022.
Although Intel stock climbed around 40 cents today, it’s down a few dollars over the month, and year over year as well. After hitting a high over $52.00 July 24, INTC settled down to its current value near $46.00.
